SPORTS & ENTERTAINMNENT MARKETING AND MEDIA PROFESSIONALS COLLIDE TO LAUNCH NEW RADIO PROGRAM, “UPON FURTHER REVIEW”

Todd Lieman and Tom Dittmann Bring More Than 30 Years of Combined Sports & Entertainment Experience to Sirius Satellite Radio

San Francisco – Sports and entertainment industry veterans, Todd Lieman and Tom Dittmann, have teamed together to create a new radio program, Upon Further Review. The program, which will air Saturdays, 10 – 11 AM (Pacific) on Sirius Satellite Radio (Channel 122) and is distributed by the Sports Byline USA Broadcast Network, will look back at the week in sports and entertainment. Upon Further Review will be a guest-driven program. Each week, Lieman and Dittmann will invite a variety of characters from the sports and entertainment worlds into the studio. Upon Further Review will debut on Saturday, February 5, 2005.

“I’m confident that we will interview unique guests and bring perhaps a different angle to the big stories of the day and week,” said Lieman. “Every sports radio program will interview the so-called experts to break-down the major events like the Super Bowl or Final Four. We’ll obviously cover those events, but we won’t interview the same guest as every other show. We hope to look at these events from unusual angles.”

Upon Further Review will tap into the hosts’ 30-plus years of sports and entertainment experiences. Dittmann and Lieman have worked on and attended the world’s largest events like the World Cup, Super Bowl, Olympics and Rose Bowl. They have worked around the most renowned athletes and entertainers, and have also helped craft the sports and entertainment strategies of the world’s largest consumer brands. Both are frequent speakers about the industries, with Lieman most recently sitting on a sports marketing panel at the University of California, Berkeley, and lecturing at the University of Southern California.

“Because of our varied backgrounds, we have an interesting list of resources from which to tap,” explained Dittmann. “Instead of interviewing the golf writer from USA Today, we’ll interview an expert on professional sandbaggers. Instead of the NFL broadcaster, we’ll have a retired NFL referee. We’ll cover the events and news for our listeners, but they won’t hear the same stories. We hope it’s a fresh approach that helps bring fans more fascinating information. Frankly, there are enough shows that do the X’s and O’s thing.”

Lieman and Dittmann will also create original features that include:

-Obscure Sports Report
- My Favorite Products
- They’re Just Like Us
- Chix Pix
- You Can Call Me Ray
- Review Preview
- Wanna Bet?
- Now…For Something Completely Unrelated
- Bad Menu Descriptions

“While some of these features are more obvious as to their content, we think we’ve developed some entertaining sketches that will keep sports and entertainment in perspective,” said Lieman. “We also look forward to our audience calling the program.”

In addition to the interviews and sketches, which include a poem to conclude every show, branded content segments will be produced for the program’s corporate partners. To take advantage of this opportunity, a variety of growing organizations have signed on as Upon Further Review “founding partners,” including:

- KINeSYS Performance Sunscreen (www.kinesys.com): The only alcohol-free, oil-free spray-on sunscreen. Developed to meet the demands of the world’s best athletes, KINeSYS is the sunscreen for people who hate sunscreen.
- BetPCI.com (www.betpci.com): betPCI offers a wide array of events on which to wager, including football, basketball, baseball, hockey, boxing, soccer, tennis, golf and auto racing.
- Owner’s Pass (www.ownerspass.com): Owner's Pass Membership provides exclusive access to luxury suites at professional sporting events without the prohibitive costs, allocation headaches, or logistical hassles associated with direct suite ownership.
- MonsterGecko (www.monstergecko.com): MonsterGecko, LLC designs, manufactures and markets high quality performance gaming accessories for PC and console game systems.
- PocketRoster: Simple and innovative, this new handheld device holds the entire rosters of fans’ favorite teams, leagues and conferences. With PocketRoster, fans will never again wonder, “Who’s That?”

“KINeSYS has worked with Todd Lieman and SeeNoEvil Productions on a variety of marketing, public relations and event programs for the last year,” said KINeSYS president and CEO, Jeff Kletter. “Upon Further Review will provide KINeSYS with the opportunity to introduce new marketing initiatives and launch our expanded messaging in a cooperative, supportive atmosphere.”

“We could not be more thrilled by the response we’ve received from our founding partners,” said Lieman. “We’re confident that we can develop and execute marketing and promotional programs that help drive consumer traffic and sales for each of our partners. As Upon Further Review grows, so will each of these young companies.”

Upon Further Review is produced by SeeNoEvil Productions (www.seenoevilproductions.com) and distributed by the Sports Byline USA Broadcast Network (www.sportsbyline.com).

About Todd Lieman

Todd Lieman is the founder and executive producer of SeeNoEvil Productions. For the last five years, SeeNoEvil has been the event producer for the Bay Area’s Best Night of Basketball – the Pete Newell Challenge. SeeNoEvil has also provided strategic counsel to grassroots and blue chip companies like eBay, Nike, KINeSYS Performance Sunscreen and Solanova Vitamins.

Prior to founding SeeNoEvil Productions, Lieman was the managing editor and executive producer, interactive programming, for digital video recorder pioneer TiVo. Lieman also served as director, programming and special events for interactive sports juggernaut, Sportsline.com, where he produced original Web sites for Shaquille O’Neal, Gabby Reece, Mike Schmidt, Bill Walton, Joe Namath, San Francisco 49ers, Ironman Triathlon and others. Before joining Sportsline.com, Lieman enjoyed a successful career with two of the largest PR firms in the world – Hill & Knowlton and Rogers and Cowan. Lieman was responsible for marketing and public relations strategies and campaigns for sports, entertainment and consumer product companies, including World Cup, Rose Bowl Games, Super Bowls, Ironman Triathlon, John Wooden Classic, Columbia TriStar Home Video, Mirage Hotel Resorts, adidas, Doritos, Mazda and others. Lieman graduated from UC Davis.

About Tom Dittmann

Tom Dittmann is currently the national sports producer for Knight Ridder Digital. In this capacity, Dittmann is responsible for all aspects of national sports programming, including breaking news and special packages such as March Mania and Olympics. As the voice of the sports desk, Dittmann maintains Knight Ridders’ high standards of journalistic excellence. Dittmann was Knight Ridder Digital’s lead editor/producer for the 2002 Salt Lake City Winter Olympics and 2004 Athens Summer Olympics.

Prior to his current position, Dittmann built an enviable resume of interactive sports media positions including play-by-play announcer and color analyst for the Interactive Network, producer for cbs.sportsline.com, content manager for AOL Sports Productions, producer for VegasInsider.com and managing editor for Excite.com. Dittmann is a graduate of UC Santa Barbara.